Other Advertising

Movie Theaters

Movies offer an array of advertising opportunities; you may be interested in advertising on popcorn bags or handouts. The advertisements that run during the slide show that is on before the movie starts can be a great idea if they are reasonably priced in your area.

Test it out; remember families with children are often late and miss the pre-show! Also, don't advertise in the movies until you have a listing in the Yellow Pages and a website. People don't often take the time to write down phone numbers while waiting for a movie to start. This is a brand-building strategy as it is not likely to cause many viewers to call as a direct result of seeing your ad.

Bathrooms

Don't gross out yet- this can be an effective venue for advertising. There are many companies out there now offering targeted advertising on the doors in bathroom stalls. This can be an effective brand-building strategy because you can target women's rooms in the mall or family restaurants. Don't waste your money on men's rooms or high-end restaurants. Advertise where your customer is most likely to be. It is worth a test!

Again, do not try this route if you do not already have a Yellow Pages ad and a website. People will not be writing down your phone number! They need to be able to find you when they get home.

Prescription Bags

The next time you have to pick up a prescription, see if the pharmacy participates in the advertising bag program. This program provides free bags to pharmacies that have advertsing printed on them. Call the advertising number in small print on the bag to find out rates for your area.

This is fairly general advertising as you will be reaching a lot of people who do not have children but there are plenty of ear infections and other illnesses that send parents to the pharmacy on a regular basis. Think of this one as a brand-builder after you have tried the more specific forms of advertising.