Marketing Strategies

Low/No Budget Strategy- More Time than Money

1. Yellow Pages Listing $$
2. Free Website
3. Stationery/Business Cards $
4. Public Relations
5. Free/Reduced Fee Setups
6. Door-to-Door/Phone Calls
7. Flyers $
8. Strategic Alliances

Medium Budget Strategy- Some Money, Some Time

1. Yellow Pages Small Ad $$$
2. Stationery/Business Cards $
3. Customized Website $$
4. Public Relations
5. Free/Reduced Fee Setups
6. Local Parent Directory Listing $$
7. Direct Mail $$
8. Flyers $
9. Signs $$
10. Strategic Alliances

Aggressive Marketing Strategy- Big Bucks, Fast Growth

1. Yellow Pages Large ad $$$$
2. Stationery/Business Cards $
3. Custom Website with online payments and reservations $$$
4. Public Relations
5. Local Parent Directory Ad $$$
6. Newspaper $$
7. Billboards $$$$
8. Direct Mail $$$
9. Flyers $
10. Signs $$
11. Radio Advertising $$$
12. Cable TV advertising $$$$
13. Other Advertising $$